Everyone Ought to Know These Korean Fashion Brands

Among Hong Kong ‘s millennials, South Korean fashion is surging in recognition. Her fellow matriarch of Seoul fashion, Madam Woo, inventive director of respected menswear labels Stable Homme and Wooyoungmi, later within the week hosted the launch of her Mr Porter collaboration at her five-ground store in the hip Gangnam-gu district (made well-known by Ok-Pop star Psy’s world hit Gangnam Style, which extolled the realm’s cool style credentials).

Simply down the hill, in the tenth-flooring glass box above the 2-yr-previous Korean department of her 10 Corso Como store, Carla Sozzani was holding a press tour of the opening of an exhibition of Man Bourdin’s films curated by Shelly Verthime and Nicolle Meyer, his longtime mannequin.

Technically, Past Closet is a menswear line, however after discovering that 60 percent of his Korean prospects had been women, the brand became extra openly unisex—on the spring 2015 Seoul show, model and actress Sungkyung Lee appeared street style-ready in a unfastened-match basketball jersey, whereas the marketing campaign images feature boys and girls in matching (read: similar) Corgi sweatshirts and denims.

The result’s a culture in which there’s constant stress to drop some pounds, with advertisements for weight loss program dietary supplements and low-calorie soups continuously blaring on TV. In my expertise, body positivity nonetheless has a long strategy to go earlier than it turns into mainstream in any vital approach in Korea, however one simple approach to assist it along is to place an end to this myth that all Korean women are or ought to be skinny, or that there are simply no plus size ladies.

With the rise of Korean TELEVISION shows reminiscent of Boys Over Flowers, You are Stunning and Jewel within the Palace, Hong Kong’s youth are increasingly taking style notes from their favorite Korean TV protagonists, sporting female dresses and blouses, lengthy fitted skirts and colourful, oversized sweaters.